MiFinity has expanded its eWallet platform by incorporating PayU, allowing users in Poland and the Czech Republic to top up their accounts via local bank transfers.

This move addresses the increasing preference for regionally familiar payment methods among consumers in these Central and Eastern European markets.

With PayU integration, customers can now make instant deposits using this popular online payment service. This addition is anticipated to enhance both user experience and merchant engagement by offering more accessible funding options for eWallet top-ups.

Localization Strategy in Key Verticals

The integration of PayU aligns with MiFinity’s broader goal of expanding the range of local payment methods available through its platform. The company emphasizes that enabling customers to transact using familiar options is crucial for boosting conversion rates and retaining users, particularly in sectors like online gaming, digital trading platforms, and e-commerce.

For merchants partnering with MiFinity, the inclusion of PayU should lead to increased user engagement in Poland and the Czech Republic. According to company officials, providing locally trusted payment methods helps reduce transaction drop-offs and simplifies deposits for users, particularly at checkout points.

PayU is now one of over 80 payment services integrated into MiFinity’s platform. The company has outlined plans for geographic and platform expansion in its roadmap for 2025, focusing on strengthening its position as a global payments provider that offers locally relevant experiences.

MiFinity’s eWallet supports transactions in multiple currencies and is primarily utilized in the iGaming, travel, Forex, and online retail sectors. The company positions itself as a regulated and secure payments provider with a commitment to offering cost-effective and accessible solutions across its wide partner network.